Cuba Journal

New U.S. Poll Highlights Millennials’ Interest in Traveling to Cuba

Cuba, the formerly off-limits land of vintage cars, beautiful beaches, cigars, mojitos, and Ernest Hemingway, will be opening for American tourism for the first time since the 1960s. A Switchfly Travel Trend Report: How Interested Are U.S. Travelers in Visiting Cuba offers an overview of those Americans who are most curious about visiting Cuba – and of those who are not – based on gender, age, marital status, income, education and region.

The headlines:

“Cuba is super cool it’s opening up as a new destination for most Americans who in the last two or three generations never had the opportunity to go to Cuba because of all the trade embargoes associated with the country,” said Daniel Farrar, CEO of Switchfly, Inc. “Looking at the pictures of Cuba it’s a virtual time warp of a visual paradise that I think a lot of people especially millennials want to experience.”

Switchfly says the growing number of millennials and their unconventional travel style is not going unnoticed. “These aren’t people that are looking for the traditional resorts, they are looking for travel experiences with a desire to explore,” said Farrar. “A lot of millennials we have found not only want to see a new place but they will also volunteer.”

Further insights:

The Switchfly Travel Trend Report includes travel data from the Switchfly platform as well as research conducted online within the United States by Harris Poll on behalf of Switchfly from September 14-16, 2015, among 2,031 adults ages 18 and older, 690 of whom would ever go to Cuba. The research was not based on a probability sample, and, therefore, no estimate of theoretical sampling error can be calculated.

New U.S. Poll Highlights Millennials’ Interest in Traveling to Cuba was last modified: November 16th, 2015 by