Cuba Journal

U.S.-Cuba Normalization: Entering a New, Challenging Phase

Obama and Castro

by Fulton Armstrong, a Research Fellow at the Center for Latin American and Latino Studies. This is the last of four policy briefs that he has written as part of the Center’s Cuba Initiative, carried out with support from the Christopher Reynolds Foundation.

For earlier policy briefs from the series, please visit the Center for Latin American and Latino Studies (CLALS) website.  The Cuba Initiative at CLALS is headed by Eric Hershberg and supported generously by the Christopher Reynolds Foundation.


President Obama’s visit to Cuba last month and President Castro’s report to the 7th Communist Party Congress were the capstones to the government-to-government phase of U.S.-Cuba normalization, set in train by the 17 December 2014 announcements the two presidents made in Washington and Havana. Their recent speeches largely hewed to two politically comfortable lines: Obama clarified that his policy is to encourage change in Cuba by other means, and Castro clarified that his policy was to preserve the Cuban revolution by other means.

Both Presidents have moved government-to-government relations closer to normal than ever before. The opening of embassies, creation of a binational commission to coordinate contacts, exchanges of ministerial visits, increased cooperation in security matters (including military-to-military), Obama’s visit to Cuba, and their face-to-face meetings have been historic steps. For the first time ever, the two countries have open diplomatic channels based, at least in principle, on mutual respect and interests. Both have put up strong, talented teams to manage the relationship.

The areas in which both governments can do more to facilitate broader, more normal relations and to accelerate progress are well known.

After the dramatic bilateral changes of the past 16 months, the pace of the government-to-government phase of normalization is winding down, but non-governmental players eager to build on and expand mutual interests can (and will) press for the political space for doing so themselves. Successes in people-to-people relations, business dealings, and other interactions appear the most likely path to building trust, maximizing mutual benefit, driving regulatory and legislative change, and propelling the relationship into the future.

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Presidents Obama and Castro both clearly want normalization to be “irreversible,” but neither has abandoned the strategic objectives that have kept the two countries apart over the years. As Obama said repeatedly while in Havana, he wants to see a Cuba that hews more to U.S. interpretations of democracy, and Raúl Castro clearly wants to see a Cuba with significantchange but within its current political system—and a United States that stops breathing down Cuba’s neck to adapt its political system to Washington’s values.

With President Obama’s visit to Havana serving as the crown jewel of governmental rapprochement, an increasingly important guarantee of “irreversibility” from this point on will be robust, broad non-governmental interaction based on the two countries’ strategic interests. But even that is not assured. The two governments are allowing broader non-governmental collaboration, but a lot of work remains to make those relationships “normal.”

Understanding Change

The continued underlying assumption of U.S. policy—that Cuba needs U.S. pressure to change—is not supported by the historical record. A chronology of the experimentation and change in Cuba shows that the country today is significantly different from the past in both economic and political terms, and, although falling short of many people’s expectations, is headed toward a sort of openness that is conducive to further change. The processes of change predate normalization and are driven by internal leadership and debate over how to overcome fundamental weaknesses in the Cuban economic order. Continued change will inevitably result from the country’s grappling with those needs, and there is little ground for supposing that this trend will be responsive to U.S. pressure or even the inducement of prospective benefits that normalization might entail.

The pace of change in Cuba, despite certain-to-increase anxieties among officials, is going to accelerate. Cuban officials mince no words when they argue that the country needs to drastically increase production, even if they are significantly less clear on how and how fast to reform the economy.

Shifting Emphasis from Ideology …

President Obama’s rhetoric about democratic change in Cuba, which Washington political analysts say is intended to blunt attacks from critics in Congress, probably does not help the normalization process: it animates official Cuban recalcitrance toward change while offering scant prospects of changing any Congressional votes on matters such as the persistence of the embargo. What is needed to move the needle in Washington is not gestures from Havana but political gumption from U.S. legislators.

Certain ongoing U.S. policies and programs are irritants that further undermine Cuban confidence that Washington has truly put the Cold War behind it.3 The U.S. “democracy promotion” initiatives directed at Cuba are particularly aggressive and well-funded.4 They have cost more than $250 million since the George W. Bush Administration, which called them “regime-change programs,” ramped up funding.

Another anomaly is that the Helms-Burton law states that the U.S. government shall oppose Cuban membership in and access to the funds of the international monetary institutions.

Radio and TV Martí have never achieved a significant following in Cuba,7 but they have irritated the Cuban government since their launching in 1985 and 1990, respectively.

… To Concrete Interests

Although the Presidents sometimes resort to ideological appeals, both have also continued to premise the rapprochement on practical national interests. Rightly, they have defended normalization—albeit much less frequently—as justified on the basis of the interests of their own respective citizenries and state interests. They have praised joint security initiatives, medical collaboration against common threats, environmental cooperation, and other shared interests. (President Obama has spoken, moreover, of how moving beyond the Cold War mindset has improved the United States image throughout Latin America.) The space for greater, more formal government-to-government cooperation on a range of issues is large.

The Real Driver Ahead

While the governments can continue removing obstacles to normal relations and building on shared interests, the process of cultivating more normal relations between Cuba and the United States is increasingly going to fall onto the shoulders of U.S. business and non-governmental organizations. Travel service providers have taken the lead already, using the greater regulatory space for travel to drive a boom in visitors to the island. Indeed, business interests can become the most powerful drivers toward normal relations by setting precedents, pushing for flexible interpretations of laws and regulations, and—as successes mount—building the case for legislative and institutional changes in both capitals.

Several small but precedent-setting deals reflect the sort of flexibility and creativity that companies on both sides can further hone.

Success on the ground in people-to-people relations, including trade and travel, will not guarantee success in the political and policy realms, but it is a necessary condition for it. Normal bilateral trade, robust investment, and the exchange of more services will build trust and strengthen arguments in both countries to change legislation and regulations. For example, the flow of Cuban imports to the United States (beyond the extremely limited circumstances already authorized) would make trade mutually beneficial and strengthen voices in Havana in favor of creating institutions and mechanisms to promote exports.

Another significant driver of change—steadily growing sectors of the Cuban-American community favoring engagement—are likely to continue playing a key role as well.

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Both countries have in place what appear to be immutable obstacles—legislative, structural, and ideological—to truly normal bilateral relations. But if events since 17 December 2014 have shown us anything, it is that change is possible, and that positive change fuels further positive change.

Presidents Obama’s shift on Cuba reflected the keen analysis that it was time, politically as well as in terms of the U.S. national interest, to put a final end the Cold War in Latin America and seek the “new beginning” in relations with Cuba that he spoke of while first campaigning for the Presidency in 2007. President Castro also saw the historic opportunity. By breaking the mold that defined relations for five decades of tension and acrimony, the Presidents have arguably already done the hardest part of normalization. Ideally, they would drive harder for legislative change and remove bilateral irritants to allow relations to progress even faster. It is fair to expect, however, that non-governmental actors—who are ready to move ahead with a pragmatic, non-ideological agenda—move the ball forward themselves. The people of both countries are ready for more normal relations.

U.S.-Cuba Normalization: Entering a New, Challenging Phase was last modified: May 18th, 2016 by Simons Chase