Brand Cuba: What’s Behind Fathom’s Tie-up With Airbnb
Last week, Carnival Cruise’s Fathom brand announced a partnership with Airbnb to attract new customers by offering a cruise discount in exchange for becoming a new Airbnb host. Airbnb’s tie up with Fathom, a cruise brand focused on the experiencial/social impact aspect of travel, makes perfect sense in a travel world burdened by commoditization and … Read more