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The Unexpected Ways Brands Are Capitalizing on Cuba’s Cool

March 14, 2017March 29, 2017 by Cuba Journal
The Unexpected Ways Brands Are Capitalizing on Cuba’s Cool

According to a report published this week by advertising and public relations giant WPP, Cuba will take at least four to five years before it emerges as a significant consumer market for brands seeking exposure to the island nation’s once (and still – to some degree) forbidden population. While Cuba’s brand landscape is highly appealing … Read more

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