Trademarks, State-owned Enterprises, and Cuba’s Rum and Cigar Industries

Trademarks, State-owned Enterprises, and Cuba’s Rum and Cigar Industries

Bacardi’s recent US marketing campaign for its Havana Club® brand feels like a typical Barardi campaign, but the look is quite different from the brand’s original label seen mostly outside the US. The Bacardi bottle’s trade dress is vintage-style packaging that features the Arechabala family crest – not the familiar red oval – and the … Read more

How JFK Acquired Cuban Cigars After Bay of Pigs Disaster

How JFK Acquired Cuban Cigars After Bay of Pigs Disaster

by Cuba Journal staff In early 1962, President John F. Kennedy called his press secretary, Pierre Salinger, into his office to discuss an urgent matter. “I really need some help,” said Kennedy. “What do you want, Mr. President?” Salinger replied. “I need some cigars,” JFK replied. “Fine,” Salinger answered. “How many do you need?” “A … Read more