cruise industry

Lessons from the Failure of Carnival’s Fathom Brand

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Lessons from the Failure of Carnival’s Fathom Brand

It was a typical Spring Miami day when on April 17th, 2016 I boarded the 704-passenger vessel, MV Adonia, for a lunch gathering with a select group of people responsible for the creation of the Fathom brand and the re-purposing of a small ship with a big concept, to yoke industry behemoth, Carnival Corporation, into … Read more

Cuba’s Novelty Is Outside the Cruise Industry’s Focus on Scale and Contained Environments

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Cuba’s Novelty Is Outside the Cruise Industry’s Focus on Scale and Contained Environments

Royal Caribbean’s 6,000-passenger Harmony of the Seas’ onboard attractions include a mock Central Park with live plants and trees, drinks prepared by robots, a 1 1/2-hour production of the musical “Grease,” – plus a 10-story thrill slide. A lot has changed since the 961-foot, 2,200-passenger Queen Elizabeth sailed in the late 1960s.  Boat size inflation, driven by … Read more