It’s meant to be paired with a cigar. Of course that isn’t unusual – if you’re looking for a rum to a pair with a cigar, Cuban rum is often your best bet. That’s because Cuban rums are so well balanced that they never overwhelm the flavor of a cigar, always working in tandem. But … Read more
Havana Club®‘s trademark’s history is the envy of any enterprising trademark attorney. When Jose Arechabala S.A. was nationalized after the Cuban revolution, the Arechabala family fled Cuba, stopped producing rum and in 1973 allowed the U.S. trademark registration for Havana Club to lapse. Taking advantage of the lapse, the Cuban government registered the mark in … Read more
If and when the Cuban embargo is lifted, one Cuban company is already positioning itself for a US launch – Cuban rum giant Havana Club. And now the company has launched another premium rum. It’s called Havana Club Tributo, part of what the company says is a positioning strategy for the international market. The product is … Read more
