By Alexander Britell
Travel giant Apple Leisure Group has its “eye on Cuba,” the company told me in an interview last week.
While US hotel companies cannot currently expand their brands into Cuba, despite loosened restrictions, interest in the island remains high for hoteliers.
“The size of the island and its rich culture will make the destination one of the largest markets in the Caribbean,” said Javier Coll, executive vice president at Apple Leisure Group. “We are open to exploring opportunities that make sense for our customers, especially given the country’s beautiful beaches and proximity to the U.S.
As we did with Cancun and Jamaica many years ago, we look forward to take a leadership role in building the destination for leisure travel.”
Coll said the company has already had some “initial conversations.”
“[We are] excited for what the future brings,” he said.
For more information about hotel investment in Cuba, read the Cuba Journal’s article, How to Frame the Argument About Hotel Investment in Cuba