Cuba’s Cubay Rum Brand Seeks Joint Venture Partner

Cuba’s Cubay Rum Brand Seeks Joint Venture Partner

Every year Cuba’s Ministry of Foreign Trade and Investment prepares a tome of investment opportunities available to foreign investors. The recently published 2016 Portfolio of Opportunities for Foreign Investment offers insights into the priorities and limitations for foreign investment from Cuba’s point of view. The document identifies Cuba’s Cubay rum brand as a potential partner … Read more

Trademarks, State-owned Enterprises, and Cuba’s Rum and Cigar Industries

Trademarks, State-owned Enterprises, and Cuba’s Rum and Cigar Industries

Bacardi’s recent US marketing campaign for its Havana Club® brand feels like a typical Barardi campaign, but the look is quite different from the brand’s original label seen mostly outside the US. The Bacardi bottle’s trade dress is vintage-style packaging that features the Arechabala family crest – not the familiar red oval – and the … Read more

Cuba’s Havana Club Launches New Rum

If and when the Cuban embargo is lifted, one Cuban company is already positioning itself for a US launch – Cuban rum giant Havana Club. And now the company has launched another premium rum. It’s called Havana Club Tributo, part of what the company says is a positioning strategy for the international market. The product is … Read more

Rums of Cuba: Ron Santiago de Cuba 12 Años

It’s the best rum you’ve never heard of: Cuba’s Santiago de Cuba, far less famous than its Cuban sibling Havana Club, but, for the island’s rum aficionados, often far better. In fact, Ron Santiago de Cuba’s 11 Años took home our inaugural award for Best Cuban Rum last year. But the Santiago range is wide, and … Read more