Every year Cuba’s Ministry of Foreign Trade and Investment prepares a tome of investment opportunities available to foreign investors. The recently published 2016 Portfolio of Opportunities for Foreign Investment offers insights into the priorities and limitations for foreign investment from Cuba’s point of view. The document identifies Cuba’s Cubay rum brand as a potential partner … Read more
Last week, the Obama administration announced a new round of executive actions designed to increase trade and travel with Cuba. And this is the one many Americans have been waiting for — no more Cuba-specific import restrictions on the island’s famed rum and cigars for personal use. The changes follow a series of steps taken since President … Read more
U.S. President Obama took further steps today to loosen U.S. embargo rules against Cuba. The Obama administration announced a new round of executive actions designed to increase trade and travel with the communist island. And this is the one many Americans have been waiting for — no more Cuba-specific restrictions on the island’s famed rum and cigars … Read more
The book, “Bacardi and the Long Fight for Cuba” by Tom Gjelten is the dramatic story of one family, its business and its nation, paralleling Cuba’s own development. [scroll down for the video by Tom Gjelten] The family’s story is a microcosm of Cuban history, originating when the island was struggling for its freedom from … Read more
Bacardi’s recent US marketing campaign for its Havana Club® brand feels like a typical Barardi campaign, but the look is quite different from the brand’s original label seen mostly outside the US. The Bacardi bottle’s trade dress is vintage-style packaging that features the Arechabala family crest – not the familiar red oval – and the … Read more
If and when the Cuban embargo is lifted, one Cuban company is already positioning itself for a US launch – Cuban rum giant Havana Club. And now the company has launched another premium rum. It’s called Havana Club Tributo, part of what the company says is a positioning strategy for the international market. The product is … Read more
It’s the best rum you’ve never heard of: Cuba’s Santiago de Cuba, far less famous than its Cuban sibling Havana Club, but, for the island’s rum aficionados, often far better. In fact, Ron Santiago de Cuba’s 11 Años took home our inaugural award for Best Cuban Rum last year. But the Santiago range is wide, and … Read more
Anthony Bourdain artfully sums up what’s happening in Cuba by saying, “The toothpaste is out of the tube and there’s no putting it back.” His visit to Cuba kicks off Season 6 of Parts Unknown this Sunday at 9 p.m. ET on CNN. Bourdain’s visit to Cuba is the second US TV show host to … Read more
